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Dating Disruption — How Tinder Gamified a business

Dienstag, September 15th, 2020

Dating Disruption — How Tinder Gamified a business

Tinder’s gamelike user experience enticed over looked users, resulted in fast part development, and finally displaced industry incumbents.

Topics

  • Digital
  • Innovation
  • Enterprize Model Innovation
  • New Product Developing
  • Digital Business

Things to Study Next

An analysis for the U.S. Mobile dating application industry from the inception in 2007 to its phenomenal shakeout in 2013 demonstrates that Tinder changed the video game — quite literally. Such as other situations of industry interruption, dating app upheaval illustrates that newcomers have to compete by changing noncustomers into clients as opposed to challenging incumbents for the established mainstream market. (mehr …)